ELWYN, THANK YOU. >> WE MOVE TO THE RECORD START TO THE HOLIDAY SHOPPING SEASON DESPITE INFLATION AND RECESSION FEARS, AMERICANS ARE HITTING THE STORES AND THEIR DEVICES AND GRABBING BARGAINS. A RECORD $9 BILLION WAS SPENT ONLINE ON BLACK FRIDAY, UP MORE THAN 2%. ABC'S BUSINESS AND ECONOMICS CORRESPONDENT DEIRDRE BOLTON HAS MORE ON WHAT TO EXPECT COME CYBERMONDAY. >> Reporter: TONIGHT, WITH AMERICANS ALREADY SPENDING A RECORD AMOUNT SINCE THANKSGIVING DAY, ANALYSTS ARE FORECASTING YET ANOTHER RECORD FOR THE NEXT 24-HOUR SHOPPING CYCLE STARTING RIGHT NOW. >> IT IS PROBABLY BEST TO PULL THE TRIGGER AND BUY, SOONER VERSUS LATER. >> Reporter: THE BIGGEST ONLINE SHOPPING DAY OF THE YEAR FAST APPROACHING, CYBER MONDAY, AND MANY RETAILERS DROPPING THEIR DEALS EARLY. >> THE PRESSURE IS DEFINITELY ON THE RETAILERS. THEY KNOW CONSUMERS ARE STRAPPED. THEY KNOW THAT THEIR BUDGETS ARE GETTING EATEN UP BY THEIR HEATING BILL, THEIR RENT, THESE NECESSARY GROCERY PURCHASES. SO THE PRESSURE IS ON, YOU KNOW, FOR THEM TO COMPETE WITH EACH OTHER. >> Reporter: ADOBE ANALYTICS FORECASTING THAT AMERICANS WILL SPEND MORE THAN $11 BILLION DOLLARS ONLINE IN THE NEXT 24 HOURS ALONE. UP MORE THAN 5% FROM LAST YEAR. INFLATION, A HUGE FACTOR LOOMING OVER THIS HOLIDAY SEASON, HOLDING STUBBORNLY AT A 40-YEAR HIGH. BUT IN THE MEANTIME THE DEALS ARE HERE. AMAZON OFFERING UP TO 70% OFF ON ALEXA-ENABLED DEVICES INCLUDING THEIR ECHO AND FIRE TV AND UP TO 45% OFF SELECT BLACK AND DECKER HOME TOOLS. AND BEST BUY SHOPPERS CAN FIND THIS APPLE MAC BOOK FOR $150 OFF. AND THIS SAMSUNG 24-INCH DISHWASHER FOR $220 OFF. AND AS FOR PAYING FOR ALL OF THESE GOODS? >> BE EXTRA, EXTRA CAUTIOUS ESPECIALLY IF YOU'RE USING MULTIPLE BUY NOW PAY LATER SERVICES, MULTIPLE CREDIT CARDS ACROSS YOUR PURCHASE. IT CAN MAKE IT REALLY HARD TO SEE HOW MUCH YOU'RE SPENDING. >> Reporter: LINSEY, BUY NOW PAY LATER USAGE WAS UP 78% JUST THIS WEEK ALONE. SOME ECONOMISTS SAY THAT THE STRONG LABOR MARKET IS SUPPORTING HOLIDAY SPENDING, BUT IT'S UNCLEAR WHAT HAPPENS IF HIRING SLOWS IN THE NEW YEAR. LINSEY? >> SOME TEMPTING BARGAINS OUT TH