HERE IS ABC'S BECKY WORLEY. ♪ ♪ ♪ ♪ >> SURFING, THAT IS OUTRAGE BECAUSE THAT IS WHERE WE BECAUSE THAT IS WHERE WE SPIRITUALLY CAN CONNECT TO SPIRITUALLY CAN CONNECT TO SOMETHING THAT WAS ALWAYS THERE SOMETHING THAT WAS ALWAYS THERE AS NATIVE HAWAIIANS. AS NATIVE HAWAIIANS. I FEEL CONNECTED TO MY ANSWERS. I FEEL CONNECTED TO MY ANSWERS. I FEEL CONNECTED TO MY CULTURE, I FEEL CONNECTED TO MY CULTURE, LIKE, OUR CULTURE GOES WAY LIKE, OUR CULTURE GOES WAY BEYOND JUST LANGUAGE. BEYOND JUST LANGUAGE. >> CAN SAY SHE WAS BORN WITH SURFING IN HER BLOOD. SURFING IN HER BLOOD. HER GRANDFATHER, WAS A SURFING HER GRANDFATHER, WAS A SURFING LEGEND. LEGEND. HER FIRST MEMORY OF SURFING IS HER FIRST MEMORY OF SURFING IS BEING ON A BOARD WITH HIM. BEING ON A BOARD WITH HIM. >> SINCE WE WERE BABIES, BEFORE WE COULD CALL -- WALK, WE WERE WE COULD CALL -- WALK, WE WERE HERE IN THE WATER. HERE IN THE WATER. MY GRANDFATHER WAS JUST ALWAYS MY GRANDFATHER WAS JUST ALWAYS ATE WATER MAN. ATE WATER MAN. HE WAS RAISED IN A TIME WHERE A HE WAS RAISED IN A TIME WHERE A LOT OF CULTURE, TAKEN AWAY. LOT OF CULTURE, TAKEN AWAY. YOU WERE NOT ALLOWED TO SPEAK YOU WERE NOT ALLOWED TO SPEAK OUR LANGUAGE. OUR LANGUAGE. AND SOMETIMES SOME PEOPLE CANNOT AND SOMETIMES SOME PEOPLE CANNOT EVEN HULA DANCE. EVEN HULA DANCE. AND SO THAT GOT LOST BUT I THINK AND SO THAT GOT LOST BUT I THINK NATURALLY, HE JUST ALWAYS NATURALLY, HE JUST ALWAYS CONNECTED TO HIS CULTURE THROUGH CONNECTED TO HIS CULTURE THROUGH BEING A WATER MAN IN THE OCEAN. BEING A WATER MAN IN THE OCEAN. >> Reporter: THE 26th ROW REPRESENTS A GROWING MOVEMENT OF REPRESENTS A GROWING MOVEMENT OF NATIVE HAWAIIANS RECLAIM THE NATIVE HAWAIIANS RECLAIM THE SPIRIT OF SURFING THAT THEY SAY SPIRIT OF SURFING THAT THEY SAY HAS BEEN CO-OPTED BY POP-CULTURE HAS BEEN CO-OPTED BY POP-CULTURE AND COMMERCIAL -- COMMERCIALIZE. AND COMMERCIAL -- COMMERCIALIZE. WE WERE ALWAYS RAISED TO KNOW WE WERE ALWAYS RAISED TO KNOW THAT THE OCEAN IS RESPECTED LIKE THAT THE OCEAN IS RESPECTED LIKE AN ELDER. AN ELDER. IN HOLLYWOOD, SURFING HAS BEEN IN HOLLYWOOD, SURFING HAS BEEN PORTRAYED AS CALIFORNIA COLE PORTRAYED AS CALIFORNIA COLE BAGLIO TALK ABOUT FILMS LIKE BAGLIO TALK ABOUT FILMS LIKE POINT BREAK AND SURFER DUDE. POINT BREAK AND SURFER DUDE. >> ON A SURFER DUDE. >> Reporter: OR MUSIC LIKE THE >> Reporter: OR MUSIC LIKE THE BEACH BOYS HIT SONG SURFING USA. BEACH BOYS HIT SONG SURFING USA. ♪ EVERYBODY BE SURFING LIKE ♪ EVERYBODY BE SURFING LIKE CALIFORNIA ♪ CALIFORNIA ♪ >> Reporter: FROM WESTERN EXPLORERS BACK IN THE 17 AND EXPLORERS BACK IN THE 17 AND 1800s SHOWED A SURFING TRACES 1800s SHOWED A SURFING TRACES ITS ROOTS ALL THE WAY BACK TO ITS ROOTS ALL THE WAY BACK TO ANCIENT HAWAII. ANCIENT HAWAII. >> YOU HAVE THE DOCUMENTATION OF THE WESTERNERS ARRIVING IN THE THE WESTERNERS ARRIVING IN THE LATE 1700S AND THEY WERE AMAZED LATE 1700S AND THEY WERE AMAZED BY THESE THINGS. BY THESE THINGS. THESE ACCOUNTS WHERE PEOPLE THESE ACCOUNTS WHERE PEOPLE WOULD DO THESE DEATH-DEFYING WOULD DO THESE DEATH-DEFYING ACTS ON THESE PIECES OF WOOD IN ACTS ON THESE PIECES OF WOOD IN WAYS THAT SAILORS WERE TO FIND WAYS THAT SAILORS WERE TO FIND OF, THE WATERMAN OF THE WEST OF, THE WATERMAN OF THE WEST WOULD NEVER ATTEMPT AND THESE WOULD NEVER ATTEMPT AND THESE ARE YOUNG WOMEN DOING IT AND ARE YOUNG WOMEN DOING IT AND JUST BLEW THEIR MINDS LITERALLY. JUST BLEW THEIR MINDS LITERALLY. >> Reporter: THE CARRIER DID THOSE CURATORS IN HONOLULU THOSE CURATORS IN HONOLULU BRINGING OUT PRECIOUS ARTIFACTS BRINGING OUT PRECIOUS ARTIFACTS LIKE PORTS THAT WEIGH OVER LIKE PORTS THAT WEIGH OVER 100 POUNDS OR THIS ONE FROM THE 100 POUNDS OR THIS ONE FROM THE 1700s. 1700s. ASPECTS OF THIS BOARD IS ASPECTS OF THIS BOARD IS POSSIBLY THE OLDEST BOARD -- POSSIBLY THE OLDEST BOARD -- >> SO THIS PART IS POSSIBLY THE OLDEST BOARD IN THE WORLD. OLDEST BOARD IN THE WORLD. >> Reporter: THE ARRIVAL OF WESTERNERS CHALLENGED NATIVE -- WESTERNERS CHALLENGED NATIVE -- NATIVE INDIGENOUS CULTURE. NATIVE INDIGENOUS CULTURE. AND THEN SURFING TWIDDLED UNTIL AND THEN SURFING TWIDDLED UNTIL THIS MAN CAME ALONG. THIS MAN CAME ALONG. OVER 100 YEARS LATER. OVER 100 YEARS LATER. NATIVE HAWAIIAN WAS A THREE-TIME NATIVE HAWAIIAN WAS A THREE-TIME SWIMMING CHAMPION IN THE 1912 SWIMMING CHAMPION IN THE 1912 AND 1920 OLYMPICS LOADING HAWAII AND 1920 OLYMPICS LOADING HAWAII AND SURFING WHILE TRAVELING THE AND SURFING WHILE TRAVELING THE GLOBE. GLOBE. HOW DO YOU PERCEIVE THE HOW DO YOU PERCEIVE THE IMPORTANCE? IMPORTANCE? >> HE WAS THE FASTEST MAN IN THE WATER. WATER. HE WAS THE MICHAEL PHELPS OF HIS HE WAS THE MICHAEL PHELPS OF HIS TIME. TIME. HE WAS ALSO AN AVID SURFER IN A HE WAS ALSO AN AVID SURFER IN A TIME WHEN THERE WAS NOT A LOT OF TIME WHEN THERE WAS NOT A LOT OF SURFING HAPPENING IN HAWAII. SURFING HAPPENING IN HAWAII. >> Reporter: NOW MILLIONS SERVE AND MILLIONS MORE BUY INTO AND MILLIONS MORE BUY INTO SURFING CULTURE. SURFING CULTURE. THE LIFESTYLE TO THE CLOTHING THE LIFESTYLE TO THE CLOTHING ASSOCIATED WITH THE SPORT. ASSOCIATED WITH THE SPORT. ♪ ♪ ♪ ♪ LIKE QUICKSILVER. LIKE QUICKSILVER. >> THE OCEAN IS PART OF OUR HERITAGE, PART OF OUR CULTURE, HERITAGE, PART OF OUR CULTURE, PART OF OUR TRADITION. PART OF OUR TRADITION. >> Reporter: HE IS MODERN HAWAIIAN SURFING ROYALTY. HAWAIIAN SURFING ROYALTY. HE AND HIS LATE BROTHER SAVED HE AND HIS LATE BROTHER SAVED HUNDREDS IN THE 1960s AS THE HUNDREDS IN THE 1960s AS THE FIRST LIFEGUARDS. FIRST LIFEGUARDS. >> HE WAS JUST THE BRIGHTEST STAR OUT THERE. STAR OUT THERE. HIS STORY TOLD IN THIS ESPN HIS STORY TOLD IN THIS ESPN 30 FOR 30 DOCUMENTARY HAWAIIAN, 30 FOR 30 DOCUMENTARY HAWAIIAN, THE LEGEND OF EDDIE ICAL. THE LEGEND OF EDDIE ICAL. HE WAS LOST AT SEA TRYING TO HE WAS LOST AT SEA TRYING TO SAVE HIS FRIENDS AFTER THEIR SAVE HIS FRIENDS AFTER THEIR VOYAGING CANOE CAPSIZED IN THE VOYAGING CANOE CAPSIZED IN THE OPEN OCEAN. OPEN OCEAN. >> TO SAVE SOMEONE'S LIFE AND PUT YOUR LIFE IN JEOPARDY IS PUT YOUR LIFE IN JEOPARDY IS WHAT EDDIE DID. WHAT EDDIE DID. WE NEVER LOST ONE PERSON IN 10 WE NEVER LOST ONE PERSON IN 10 YEARS. YEARS. WE DO NOT HAVE ANY JET SKIS. WE DO NOT HAVE ANY JET SKIS. ALL WE HAD WAS FANS AND A ALL WE HAD WAS FANS AND A SURFBOARD. SURFBOARD. >> Reporter: THE SURFING LEGEND STILL HONORED WITH THE ICONIC STILL HONORED WITH THE ICONIC EDDIE AIKAU BIG WAVE EDDIE AIKAU BIG WAVE INVITATIONAL. INVITATIONAL. >> WE GO FOR WE GO FOR A PIECE OF MIND. OF MIND. OF US, IT IS ALWAYS BEEN OF US, IT IS ALWAYS BEEN SOMEPLACE SACRED. SOMEPLACE SACRED. >> Reporter: HE SAYS IT IS A CULTURE THAT IS NOW BIG BUSINESS >> Reporter: HE SAYS IT IS A CULTURE THAT IS NOW BIG BUSINES CULTURE THAT IS NOW BIG BUSIN BUSINESS. BUSINESS. >> FROM A CULTURAL TRADITION OF SURFING GOING BACK HUNDREDS AND SURFING GOING BACK HUNDREDS AND HUNDREDS OF YEARS TO OUR REALTY, HUNDREDS OF YEARS TO OUR REALTY, FAST FORWARD TO TODAY, 2023, HAS FAST FORWARD TO TODAY, 2023, HAS BEEN TURNING INTO A MAKE MONEY BEEN TURNING INTO A MAKE MONEY DEAL. DEAL. >> Reporter: SURFING IS ESTIMATED TO BE OVER A ESTIMATED TO BE OVER A 4 BILLION-DOLLAR INDUSTRY. 4 BILLION-DOLLAR INDUSTRY. HOW MUCH OF THAT BENEFIT DO YOU HOW MUCH OF THAT BENEFIT DO YOU THINK HAWAIIANS REAP? THINK HAWAIIANS REAP? >> ZERO. ZERO. ZERO. SPOKE ABOUT SOME HAWAIIANS ARE SPOKE ABOUT SOME HAWAIIANS ARE RIDING THE WAVE OF SURFING'S RIDING THE WAVE OF SURFING'S FUTURE. FUTURE. >> CHRIS MOORE. >> Reporter: DEBUT IN THE TOKYO >> Reporter: DEBUT IN THE TOKYO 2020 OLYMPICS. 2020 OLYMPICS. CARISSA MORE TAKING HOME THE CARISSA MORE TAKING HOME THE GOLD. GOLD. SHE IS NOW TAKING HER PLACE NEXT SHE IS NOW TAKING HER PLACE NEXT TO DUKE IN SURFING HISTORY AND TO DUKE IN SURFING HISTORY AND INSPIRING A NEW GENERATION. INSPIRING A NEW GENERATION. >> IT WAS THE NATIVE HAWAIIANS THAT BROUGHT HOME THE GOLD AND THAT BROUGHT HOME THE GOLD AND WE ARE SO PROUD OF HER. WE ARE SO PROUD OF HER. AS PEOPLE SHARE THIS AMAZING AS PEOPLE SHARE THIS AMAZING SPORT WITH THE WORLD, THE SPORT WITH THE WORLD, THE SPIRITUAL CONNECTION TO HAWAII SPIRITUAL CONNECTION TO HAWAII OFFICE HISTORY IS NOT LOST. OFFICE HISTORY IS NOT LOST. >> Reporter: AS A NATIVE HAWAIIAN, I THINK BEING IN THE HAWAIIAN, I THINK BEING IN THE WATER WHETHER IT BE DIVING, WATER WHETHER IT BE DIVING, SURFING, SAILING, ANYTHING IN SURFING, SAILING, ANYTHING IN THE WATER, THAT IS ME CONNECTING THE WATER, THAT IS ME CONNECTING TO MY PEOPLE. TO MY PEOPLE. AND