A look at the history and future of fashion in Ghana

Robin Roberts and "Black Panther" star Danai Gurira discuss the country's amazing contributions to fashion and Kente cloth.
7:17 | 09/28/22

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Transcript for A look at the history and future of fashion in Ghana
[MUSIC PLAYING] - Good morning, America. We are live from Ghana. MICHAEL STRAHAN: Looks like they're having a good time there in Ghana. And welcome back to GMA. That is Ms. Kente from Ghana. She won the crown at the Kente Festival in the village where the traditional cloth originated. And she has been weaving a special GMA kente cloth for us this morning. - Yeah, let's go back to Robin in Ghana's capital city of Accra. Hey again, Robin. - Hey, Amy. I have Ms. Kente here with me again. As you said, she's been working hard all morning on this traditional weave cloth. And thank you so much. Thank you so much for making it us. It's our GMA colors. And I know the significance. You told us earlier the significance of the colors. So thank you so much. We appreciate that. And the future of fashion, we should say as well, is just as colorful as what she made for us today. [MUSIC PLAYING] The kente cloth, it's a symbol recognized worldwide. One that's been woven into the very fabric of Ghana. - It is our pride. It is what we live on. It is-- this is how we survive. You feel like your ancestors are with you. Our forefathers are behind you. ROBIN ROBERTS: First crafted for African royalty, the cloth, an essential part of the cultural DNA of the Ashanti people. Its origin beginning here in the city of Kumasi. - This whole wooden strata is called the loom. ROBIN ROBERTS: The bold and bright colors woven together stitch by stitch with each thread having its own special meaning. - So like the red in it is the blood in which our forefathers fought for this nation. And the yellow in it means our land is rich of minerals. ROBIN ROBERTS: The kente cloth and other staples of African heritage kept alive by cutting edge thinkers like Baboa Tachie-Menson, the founder and CEO of BalmLabs. - It started because I was very interested in sustainability and how the fashion design process can be faster and just less expensive, less wasteful. ROBIN ROBERTS: Baboa's passion for fashion a mutual interest shared with Black Panther actress, Danai Gurira. - Do you think that is still a problem, the aspect of not being more sustainable in the fashion industry? - Yes, it's still a problem everywhere. ROBIN ROBERTS: Baboa's goal now, to reduce the waste of the fashion industry by using digital technology that she hopes will spark a change starting here in her homeland of Ghana. - If more companies use the software, they reduce the number of bad products they make because you get to visualize your garments before you actually make the first physical sample. You can see any problems that will come up, any fits issues, draping issues. You get to see how the fabric moves. ROBIN ROBERTS: Her company able to shorten the production process for what can normally take up to two weeks now done in just five days. She showed Danai how it's done. - I like the metallic. Oh, that's beautiful. ROBIN ROBERTS: One company BalmLabs has collaborated with, luxury boutique Christie Brown, run by Aisha Ayensu. - Welcome. - Thank you. - What was your inspiration for this beautiful boutique? - The name is my grandmother's name. And she was a seamstress all her life. She never had anything glamorous. And in 2008, I decided to launch this fashion brand that demonstrated the African I knew. It wasn't pictures of poverty or strife. It was really the Southern African woman that was emerging. She's well-traveled, well-read. She's successful in all her fields. And she was looking for something. And she was looking for pieces that still carried her culture but fit into her modern lifestyle. And that's how the brand was bred. - So is that why you're a big fan? - That's why I'm a big fan. I can't say anything more than that. That just says it all right there. - Show us your collection. - Show you around. - We want to see. [MUSIC PLAYING] Oh, wow. - It is your African Auntie outfit. [INTERPOSING VOICES] - Jumpsuit. - I love what you're wearing. - [INAUDIBLE] - I see you with that on, [INAUDIBLE]. ROBIN ROBERTS: And with women like Baboa and Aisha leading the way, there is no limit to what fashion in Africa can achieve. - And when a woman feels a sense of confidence from within-- - Yes. - --there's nothing she can't achieve. - You help people not just show up but show out. Oh. And once again, I love how you're trained on the monitor watching those pieces with such pride. And Baboa, I mean, what she is doing is so forward thinking. - Yes, I mean that is what is so exciting. There's such innovators here. And she's a young woman. And she has come back from her education the United States. She located a problem. And she figured out a solution. And now, people are coming. She had an intern. A young woman from France came here to intern under her and learn what she was doing to go do it herself. That type of female connection, and entrepreneurship, and innovation, that's really what I see when I come to the continent. I know. I love that. - And you also did some shopping because you picked that up. Who are you wearing? - I did a little shopping. - And who are you wearing? - I'm wearing Christie Brown. We got to go visit Aisha yesterday, such an innovator, such an astounding artist. And it gives me great joy to be an ambassador of her work right here on GMA Today. I mean, I love this. - It's beautiful. I'm going to pick up some pieces. Gabrielle Union for those of people who are asking, [INAUDIBLE] from Gabrielle Union here. But you know what? The fashion from Black Panther, can we just talk about Ms. Ruth. Ruth Carter winning the Oscar the first time. - Yes, first Black woman to ever win that award and so beautifully so. ROBIN ROBERTS: For costume. DANAI GURIRA: For costumes, for costume design. And the beauty is that she was really pulling from the continent. And that's what makes the continent proud of this movie as well because they saw themselves in there. And she brought so much authenticity to what she put on our characters and really allowed that us to shine, allowed Africa to shine. And the beauty is that connection resulted in that award. ROBIN ROBERTS: It sure did. A little bit later, I'm going to ask you about the excitement for Wakanda Forever. But we have some gifts please. Thank you. Come on, walk on in. She's just reaching out. That's Nicole. Could you hold this for me please? Because I have some gifts for my-- - Are we shopping? - Yeah-- you have already done shopping. Amy, this is for you. Brought you a little something, a little purse. AMY ROBACH: Oh, it's beautiful. I love that. Thank you. - I love that. OK. And then for you, George, this symbolizes wisdom, wisdom. GEORGE STEPHANOPOULOS: Thank you. - George Stephanopoulos, come on. So this is coming back to your office. - Very kind. - That's all the time we have, folks. Oh, OK. Oh, no. Michael. - What? - We can't forget about Michael Strahan. - We got you. - This signifies unity. And there's no better unifier than Michael Strahan. - Aw, sweet. - I was wondering how you were going to follow up wisdom, Robin. That's a good one. [LAUGHTER] - And the bowl is yours. - Oh, thank you.

This transcript has been automatically generated and may not be 100% accurate.

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