Hailey Bieber faces backlash for 'glazed brownie lips'

After the model shared a lip beauty routine on TikTok, some Latina users and others are calling out the look as cultural appropriation.
2:52 | 09/27/22

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Transcript for Hailey Bieber faces backlash for 'glazed brownie lips'
PANTHER." THAT IS ALL TOMORROW ON "GMA." >> BEAUTIFUL COUNTRY THERE. >>> NOW WE GO TO OUR "GMA" COVER STORY, HAILEY BIEBER FACING BACKLASH. THE SUPERMODEL GETTING HEAT AFTER SHARING A MAKEUP LOOK ON TIKTOK WITH SOME USERS CALLING THE LOOK CULTURAL APPROPRIATION. STEPHANIE RAMOS HAS THE DETAILS. GOOD MORNING, STEPHANIE. >> MICHAEL, GOOD MORNING. HAILEY BIEBER DOESN'T CLAIMING TO HAVE INVENTED THE BROWN LIP LINER AND CLEAR LIP GLOSS, BUT THAT POST ABOUT THAT COMBO LED TO AN INFLUX OF TIKTOK USERS RECREATING THE LOOK ON THE PLATFORM AND CREDITING BIEBER AS THEIR INSPIRATION. OTHERS CALLING IT CULTURAL APPROPRIATION. THIS MORNING, SUPERMODEL HAILEY BIEBER FACING BACKLASH AFTER SHARING HER NEW LIP ROUTINE ON TIKTOK WITH THE CAPTION, READY FOR ALL THE FALL THINGS INCLUDING BROWNIE BLAZED LIPS. ♪ ON THE BLOCK ♪ >> Reporter: THE NOW VIRAL POST CAUSING A WAVE OF CRITICISM. SOCIAL MEDIA USERS CALLING OUT THE SUPERMODEL CLAIMING SHE IS CULTURALLY APPROPRIATING THE MAKEUP ROUTINE USING DARK LIP LINER AND CLEAR LIP GLOSS, POPULAR STYLE FROM THE LATE '80s AND '90s. >> I KNOW THAT THAT LIP COMBO IS NOT HAILEY BIEBER LIPS. IT IS A LATINA AND BLACK WOMAN LIP COMBO. >> THE ISSUE IS WHEN SOMETHING IS SORT OF PRESENTED AS IF IT'S SOMETHING NEW WHEN IT'S A PRACTICE THAT HAS BEEN AROUND FOR DECADES AND DECADES, AFRICAN AMERICAN AND LATINA WOMEN GET DENIGRATED FOR THE WAY THAT THEY PRESENT THEIR BODY, THE WAY THEY BRAID THEIR HAIR. PEOPLE USE WORDS LIKE GHETTO AND HAVE IDENTITIES TO DENIGRATE WOMEN. >> IT WAS GHETTO. IT WAS TRASHY. IT WAS NOT CUTE. >> Reporter: MANY POINTING OUT THE LIP STYLE WAS ACCEPTED WHEN A WHITE WOMAN DID IT. BUT NOT WHEN A WOMAN OF COLOR DID. >> IF THAT WOULD HAVE BEEN ME IN HIGH SCHOOL, HERE IN THE MIDWEST, I WOULD HAVE GOTTEN SO MUCH SHAME FOR THAT. I WOULD HAVE NOT FIT IN. >> Reporter: KYLIE JENNER FACED A SIMILAR CONTROVERSY WHEN SHE ANNOUNCED HER NEW LIP TINT SPANISH FOR KISSES. [ SPEAKING NON-ENGLISH ] >> IT IS HIGHLY UNLIKELY A BLACK OR LATINA WOMAN WOULD HAVE THE SAME SUCCESS AS HER SO YOU'RE TAKING FROM THE COMMUNITY WITHOUT GIVING THEM THE CREDIT. I KNOW IT MAY SEEM TRIVIAL BUT IT'S A SYSTEMIC ISSUE. IN THE END IT IS STILL THE BLACK AND LATINA WOMEN WHO LOSE PARTS OF THEIR IDENTITY. THEY LOSE THEIR SELF-WORTH. >> Reporter: THIS REBRANDING OF SORTS WE'VE SEEN BEFORE. AT ONE POINT AN INFLUENCER SHARED A RECIPE FOR SPA WATER. USERS POINTING OUT THE DRINK SHARES THE SAME RECIPE AS THE POPULAR MEXICAN DRINK -- [ SPEAKING NON-ENGLISH ] COMMUNITIES JUST WANT CREDIT. IF YOU'RE GOING TO TAKE THE

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