Exploring sustainable clothing for kids heading back to school

Parents are expected to spend an average of $264 on back-to-school wardrobes per child, but carefully checking tags can help find options that are better for the environment.
2:37 | 08/16/22

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Transcript for Exploring sustainable clothing for kids heading back to school
- We're going to turn now to our series Smart School Shopping, Your Organic Kid. This morning, Ginger is giving us a closer look at sustainable fashion. But Ginger, it's not so easy to find the real thing that's better for your kids and the environment. - No. There are so many stickers out there. You'll see ecofriendly, sustainable, organic. Like, what is what? I'm steeped in this stuff, and it's still hard. So this year, parents are expected to spend an average of $264 just for back-to-school wardrobes, and that's per child. A lot of kids clothing is made from plastic, which doesn't break down for thousands of years and could have negative health impacts. So, as a mom, I really just wanted to help all of us make the best choices before those kids get back to the classroom. Back to school is all about stepping into the classroom in style. One of the latest trends-- sustainability. Words like ecofriendly, sustainable, and recycled, they're all over our clothes and the clothes for our kids. But do they really mean that's better for the environment and for us? To find out, GMA teaming up with Laura Brett from the Better Business Bureau National Programs. Let's start with the basics. What is greenwashing? - Greenwashing is when a company tells you that something is ecofriendly or good for the environment and it's not or they overstate the benefits to the environment and, therefore, deceive consumers. GINGER ZEE: Organic and sustainable efforts are fresh in fashion, and a lot of companies are making effort. But you really got to look at that tag to know how green they really are. - The thing to look for there is a specific claim that tells you, made out of recycled plastic or made out of recycled synthetic materials. So whatever that is, that's more likely to be reliable than just a general ecofriendly, environmentally friendly claim. GINGER ZEE: 73% of apparel is sent to the landfill or incinerated each year. 95% of that could be reused or recycled. A sustainable option that is easy on the planet, your child's health, and your wallet? Consignment. - When we're thinking about clothes for school, get preworn to adorn your children. It costs less, and a lot of the chemicals that are now put into our clothes, whether it's flame retardance or nanoparticles, get washed out. GINGER ZEE: Many companies like Lululemon, Patagonia, they're offering resale and recycle programs. And in my home, we use thredUP. It's an online consignment and thrift store. We get this prepaid bag, and you fill it up with old baby clothes. And then we'll use that money towards school clothes, buying those secondhand. It's all a big circle. And those get washed out right into our water. So to stop the microplastics, you can put one of these balls or bags with your clothes if they do have plastics, which most of them do. - Wow. Fantastic tips. Thank you, Ginger.

This transcript has been automatically generated and may not be 100% accurate.

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