Transcript for Pre-Black Friday deals to keep an eye on
All right. Now to the countdown to Black Friday. New numbers show that consumer spending is up 1.3% in October, according to the Commerce Department. And Adobe is out with online shopping data giving us a snapshot of the current state of holiday sales. And Becky Worley is in Times Square with the very latest. Becky, good morning once again.
Good morning. Yeah, the Thanksgiving trend of stores being open seems to be reversing. Big chains are closed today. Walmart, Best Buy, Target not opening their doors but online sales are surging. New data revealing it's already been a busy holiday shopping season.
This morning, data from online analytics company Adobe shows Americans have already done a whopping amount of holiday shopping. Since November 1st through Tuesday the 23rd, spending hit 72.2 billion online representing nearly 20% growth in sales over last year.
The concern that consumers have around shortages and not being able to get their products in time for the season, that's really driving a lot of the service spending.
For parents that comes in the form of early toy purchases. That category seeing the strongest spending with online sales up 256 since September then it's joined by video games, groceries, and books.
Consumers are having to deal with an online inflationary environment that they typically don't have to deal with during this time of the year. So they are seeing weaker discounts, they're seeing shortages, and that's driving them to spend a lot earlier than they ever have been.
While Adobe also reports that out of stock messages have risen 261% compared with the pre-pandemic holiday period in 2019. It says we have yet to see the biggest online shopping day of the year. Cyber Monday expected to hit a new record at 11.3 billion in online sales.
Hottest gifts so far have been the Oculus virtual reality headset. We've also seen Nerf toys and the AirPod Pros with big sellers.
Our big sellers, those are the popular products but can we get the deals right now.
There are deals so you want and I got them. Here we go. So the Oculus, $379 right now at Sam's Club. That's 50 off plus you get a $50 gift card thrown in. That's a member price. Apple AirPods Pro, $159. That's $90 off at Amazon. That deal is going to go fast. And finally, Nerf. Those toys are hot the rush blaster, $24. Save $6 at Walmart and you get the safety goggles.
Hyper rush blaster. All right, Becky, thank you so much. We'll talk to you soon. She'll be running down all the top deals just a little later on this morning.
This transcript has been automatically generated and may not be 100% accurate.