SATURDAY. >> A LOOK AT THE HOTTEST DEALS FROM TOYS TO TRAVEL. ABC'S ELWYN LOPEZ IS IN ATLANTA WITH MORE. >> Reporter: EVA, GOOD MORNING, QUITE A CRUSH INDEED. SOME DEAL HUNTERS IN CHICAGO WEREN'T ABLE TO FILL UP THEIR CARTS WITH ROCK-BOTTOM ITEMS. THE HOLIDAY SHOPPING FRIENDSY IS IN FULL SWING. THE MORNING THE EPIC MARATHON MARCHING INTO THE RECORD BOOKS. >> SHOPPING TOGETHER AND FINDING ALL THE GOOD DEALS. >> Reporter: MORE THAN HALF OF THE SPIRE U.S. POPULATION EXPECTED TO SHOP OVER THE HOLIDAY WEEKEND ALL THE WAY TO CYBERMONDAY, A RECORD 166 MILLION AMERICANS WILL BE HUNTING FOR A DEAL IN STORE AND ONLINE. >> I FEEL PRETTY GOOD. GETTING A PS5. >> Reporter: SHOPPERS SPENT A RECORD-BREAKING $5.29 BILLION ONLINE ON THANKSGIVING DAY, RIGHT FROM THEIR COUCHES, BUT BLACK FRIDAY STILL TOPS THE CHARTS, WITH NEARLY 115 MILLION PEOPLE STROLLING THE AISLES IN THE SEARCH OF BAR GAINS. >> BLACK FRIDAY SHOPPING IN YEARS, I DECIDED, WHY NOT. >> Reporter: SCENES LIKE THIS APPEAR TO BE A THING OF THE PAST. >> WE THOUGHT PEOPLE WOULD BE FIGHTING IT WAS PRETTY CHILL. >> Reporter: LOOKING TO UNLOAD EXCESS INVENTORY. >> THAT PICTURE HAS CHANGED DRAMATICALLY, EXCESSIVE INVENTORY THEY NEED TO GET RID OF. >> Reporter: PACKING THE STORES, PROMPTING RETAILERS TO ROLL OUT MAJOR DISCOUNTS FOR WEEKS. >> PAYING MORE FOR THE BASICS, IT'S IMPORTANT FOR US TO PROVIDE GREAT DEALS NO MATTER WHAT YOUR BUDGET IS. >> Reporter: AND GUYS, SHOPPERS WE COULD SEE UP TO 16 MILLION OF THEM THAT'S ACCORDING TO EXPERTS THE BIG PUSH TODAY THOUGH IS TO SHOP LOCAL WHEN CROSSING OFF