Card designer's ASMR videos take over TikTok

Ralph Tyndall's card-making videos are therapeutic for many users, with one video garnering close to 40 million views!
2:32 | 06/02/23

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Transcript for Card designer's ASMR videos take over TikTok
[MUSIC PLAYING] - What really matters is the thought behind it and the care from the person to take the time to wish someone in their life well. [MUSIC PLAYING] You know, for me the-- the joy really comes from the process of creating the card and gifting it. I haven't been doing it long. I was gifted a heat embossing tool, which is a very popular tool in the card making universe. And at the time, I had been working from home remotely and really just craving something new to do and a hobby, specifically something to do with my hands. And so I went online, trying to figure out how to use it. And then I just kind of stumbled into this world. It was just a completely new world to me. And I just kind of fell down the rabbit hole, watching a lot of creators online. [MUSIC PLAYING] There's an established community. And the community is so supportive and kind. And that's one of the reasons that I've enjoyed it and stuck with it. Posting my videos on TikTok, I feel like I've garnered this whole new generation of people who are finding the craft and learning about the craft for the first time, which has been really exciting. Some of my favorite comments I get are from people who are like, oh, my grandma used to make me cards like this. This helps me remember her. I love hearing that. [MUSIC PLAYING] It's really therapeutic, honestly. So I get comments all the time from people who are like, this is so relaxing. This, like, helps me unwind after the workday. And I totally relate because it does the same thing for me. I was getting to a point in my career where I was just feeling a little burned out. And so I feel like in a way that being able to do this has just kind of, like, re-energized me. One thing I would want someone who stumbles across my page for the first time to take away is that anyone can do this. I'm so heavily invested in this craft. I'm not a great drawer. I'm not a great painter. But this craft specifically allows me to make something creative. The other thing would just be I think in this world, we're so wrapped up in our screens and computers and hustling. I think that it's important for people to remember how much just, like, a heartfelt handmade message can be to someone.

This transcript has been automatically generated and may not be 100% accurate.

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