Fresh Market CEO shares last-minute Thanksgiving grocery tips

With inflation impacting prices, CEO Jason Potter shares the best ways people can save money on groceries during the holiday season.
2:49 | 11/24/22

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Transcript for Fresh Market CEO shares last-minute Thanksgiving grocery tips
DINNER COMING UP. >>> ALL THE TOOLS AND TIPS. >>> NOW, THOUGH, TO SOMETHING WE'RE ALL THINKING ABOUT THIS THANKSGIVING DAY, OF COURSE, THE FOOD, RIGHT? IF YOU'VE SAVED YOUR GROCERY SHOPPING TILL THE LAST MINUTE OR KNEAD TO DO A QUICK FOOD RUN THE CEO OF THE FRESH MARKET, JASON POTTER, IS HERE TO HELP OUT. JASON, GOOD TO HAVE YOU. >> GOOD MORNING, ALL. THANKS FOR HAVING US. HAPPY THANKSGIVING. >> THE FRESH MARKET WE KNOW, 160 STORES AND WHAT ARE THE BEST WAYS TO SAVE MONEY? >> WE WORK WITH GROWERS, SUPPLIERS, RANCHERS TO BRING YOU HUNDREDS OF SPECIALS. YOU'LL SEE THEM WELL SIGNED, WELL STOCKED. LOYALTY PRICING AND, OF COURSE, A NUMBER OF VALUE-BASED MEALS, OUR LITTLE BIG MEAL FEEDS A FAMILY OF FOUR FOR $25 AND ALL THOSE PRODUCTS ARE VERY HIGH QUALITY FOOD SO LOTS OF WAYS TO SAVE AT THE FRESH MARKET. >> CERTAINLY SOME GOOD DEALS. WE HAVE ALSO REPORTED ON THE BIRD FLU HITTING THE TURKEY POPULATION HARD THIS YEAR. HOW DID THAT IMPACT YOUR INVENTORY AND CAN SHOPPERS STILL FIND TURKEYS THIS MORNING AT THE LAST MINUTE? >> THEY CAN. THEY CAN. THAT BIRD FLU IS UNFORTUNATE TIMING. FOOD SECURITY IS IMPORTANT FOR ALL OF US. THE BIGGEST IMPACT HAS BEEN IN THE SIZING SO THIS YEAR AS PEOPLE HAVE COME BACK TOGETHER, A BIG GATHERING, LARGEST BIRDS HAVE BEEN THE BEST-SELLERS WHERE THE SUPPLY IS MOST TIGHT BUT YOU'LL STILL FIND FRESH BIRDS. OUR FRESH MARKET ANTI-BUY OTTIC FREE TURKEYS AND WE HAVE A BEAUTIFUL SMOKED HICKORY DOUBLE GLAZED HAM FULLY COOKED SO IF YOU'RE IN A HURRY HEAT IT UP, SERVE IT, IT'S FANTASTIC. >> FOR THOSE HEADING OUT TO THE STORES THIS MORNING, VERY LAST MINUTE HERE, WHAT ARE SOME OTHER TIPS FOR HOW THEY CAN GET SHOPPING DONE AND SAVE MONEY? >> WELL, YOU KNOW, WE HAVE A WHOLE HOST OF PREPARED FOODS, SIDES, SO MAYBE YOU NEED A LITTLE MORE OF SOMETHING OR YOU NEED FRESH PRODUCT. ALL OF OUR PRODUCT IN THE STORE IS FRESH. MADE IN THE STORE. WE GOT GIFTING SO IF YOU'RE LOOKING FOR SOMETHING TO BRING TO YOUR FRIENDS, WE HAVE BEAUTIFUL TRI-PACK WINES THAT GO GREAT WITH TURK I. CALIFORNIA REDS AND PINOTS. A COLOSSAL APPLE PIE. FRESH BAKED FRUIT AND FAMOUS ONE-POUND FRUIT FLAN. A PERFECT PRODUCT TO BRING OR TO SUPPLEMENT YOUR THANKSGIVING MEAL. IT'S FANTASTIC AND BEAUTIFUL CHEESE AND MEAT CHARCUTERIE BOARDS. A LOT ARE ALREADY MADE SO IF YOU'RE IN A HURRY AND WANT TO COME DOWN WE'RE YOUR SOURCE. >> JASON, MY FRIEND JANAI PERKED UP WHEN SHE HEARD THE TRI-PACK WINE. >> I WAS GOING TO SAY, BRING THAT TO MY HOUSE.

This transcript has been automatically generated and may not be 100% accurate.

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