- Tom Brady, one of the most successful quarterbacks in NFL's history and father of three saying he wants his kids to fail. Erielle Reshef is here with that. Good morning, Erielle. ERIELLE RESHEF: Good morning to you, Michael. You know this. Tom Brady not used to losing and it may seem failure simply eludes him. But after his playoff loss to the Cowboys last week, the Bucks star appears to be taking a cue from the disappointment of the season and implementing the lessons off the field with his kids. Quarterback Tom Brady opening up on his podcast about failure, bringing the lessons he's learned on the field to his parenting style. TOM BRADY: In life, you try a lot of things and you fail. It's part of life. We try things. We really push ourselves to try to maximize or try something new. And it doesn't go the way we want. So what do you do? Do you care less? Do you care more? Or do you take that experience for what it was and then you try to learn from it and grow from it and find the resilience that we all want to teach our children? - Resilience is an incredibly important developmental task for all kids and teenagers. We want to make sure that kids have the emotional skills to deal with disappointment, to deal with failure. You're able to cope with those things and seek social support. ERIELLE RESHEF: The seven-time Super Bowl champ, one of the most successful football players of all time, explaining he wants his three children to experience adversity. TOM BRADY: I said, I want you guys to fail, because I want to see what you're made of if you fail and when you fail. I don't want it to go right for my kids all the time. ERIELLE RESHEF: And experts say when it doesn't go right all the time, it's important to pay attention to your child's emotions and stress levels. - If your child is really, really stressed-- for example, if they're crying or if they've separated themselves from the activity or if they're screaming and throwing a fit, these might not be the moments to just say failure is good. You've got to get back in there, but rather, to provide some emotional support before you help the child to persevere or try again. ERIELLE RESHEF: Brady says in life he just wants his kids to do the best they can. TOM BRADY: I don't care whether you win or lose. Just do your best, and you'll be proud of it. - It's good advice. And Brady says he's focused on supporting his three kids through it all, through all the ups and downs, saying life isn't going to be a smooth ride, so we have to develop that resiliency. You got to learn to fail gracefully, guys. REPORTER: Had to learn a lesson. Thank you, Erielle.