BENCHMARK ON "ABC NEWS LIVE". >> WE TURN NOW TO OUR WEEKLY >> WE TURN NOW TO OUR WEEKLY SEGMENT, TIKTOK, WHERE WE TAKE SEGMENT, TIKTOK, WHERE WE TAKE A CLOSER LOOK AT THE STORY A CLOSER LOOK AT THE STORY BEHIND THE SENSATION FROM BEHIND THE SENSATION FROM MAKING SLIME AS A HOBBY TO NOW MAKING SLIME AS A HOBBY TO NOW RUNNING A MULTIMILLION DOLLAR RUNNING A MULTIMILLION DOLLAR BUSINESS AS A TEENAGER. BUSINESS AS A TEENAGER. OUR NEXT GUEST IS PROOF THAT OUR NEXT GUEST IS PROOF THAT OUR CHILDHOOD TOYS NEVER GO OUT OUR CHILDHOOD TOYS NEVER GO OUT OF STYLE. OF STYLE. JOE BIDEN KETANJI IS THE JOE BIDEN KETANJI IS THE FOUNDER OF SNOOP SLIMES FOUNDER OF SNOOP SLIMES OFFICIAL ON TICK TOCK. OFFICIAL ON TICK TOCK. SHE WENT VIRAL FOR HER AZAMARA SHE WENT VIRAL FOR HER AZAMARA SLIME VIDEOS, CAPTURING SLIME VIDEOS, CAPTURING THE HEARTS OF MORE THAN THE HEARTS OF MORE THAN FOUR POINT THREE MILLION FOUR POINT THREE MILLION FOLLOWERS DAY. FOLLOWERS DAY. >> MY LIFE AS A >> MY LIFE AS A TEEN ENTREPRENEUR. TEEN ENTREPRENEUR. >> HI, I'M JANAI NORMAN AND I'M >> HI, I'M JANAI NORMAN AND I'M THE FOUNDER AND CEO OF SNOOP'S THE FOUNDER AND CEO OF SNOOP'S LENGTH AND MEN. LENGTH AND MEN. KIND ENOUGH TO JOIN US NOW. KIND ENOUGH TO JOIN US NOW. WELCOME TO THE SHOW. WELCOME TO THE SHOW. HI, NICE TO SEE YOU . HI, NICE TO SEE YOU . YES. YES. YOU ALSO CONGRATULATIONS ON ALL YOU ALSO CONGRATULATIONS ON ALL YOUR SUCCESS. YOUR SUCCESS. YOU STARTED YOUR SLIME BUSINESS YOU STARTED YOUR SLIME BUSINESS WITH JUST TWO HUNDRED DOLLARS. WITH JUST TWO HUNDRED DOLLARS. NOW YOU SOLD MORE THAN NOW YOU SOLD MORE THAN ONE MILLION SLIMES. ONE MILLION SLIMES. HOW WERE YOU ABLE TO TURN HOW WERE YOU ABLE TO TURN A HOBBY INTO SUCH A SUCCESSFUL A HOBBY INTO SUCH A SUCCESSFUL BUSINESS VENTURE? BUSINESS VENTURE? WELL, EVER SINCE I WAS YOUNG, WELL, EVER SINCE I WAS YOUNG, I'VE ALWAYS LOVED TO VENTURE I'VE ALWAYS LOVED TO VENTURE OUT INTO CREATIVE THINGS. OUT INTO CREATIVE THINGS. WHEN I WAS IN SECOND GRADE, WHEN I WAS IN SECOND GRADE, I USED TO SELL MY CUSTOM I USED TO SELL MY CUSTOM NOTEBOOKS TO MY FRIENDS, EVEN NOTEBOOKS TO MY FRIENDS, EVEN STICKERS. STICKERS. AND IN 2017 WHEN I FIGURED OUT AND IN 2017 WHEN I FIGURED OUT ABOUT SLIME ON INSTAGRAM, ABOUT SLIME ON INSTAGRAM, I REALIZED I REALLY LOVE THIS I REALIZED I REALLY LOVE THIS ODDLY SATISFYING SLIME VIDEOS. ODDLY SATISFYING SLIME VIDEOS. AND I WANTED TO DO AND I WANTED TO DO SOME RESEARCH MYSELF. SOME RESEARCH MYSELF. SO I DECIDED TO MAKE MY OWN SO I DECIDED TO MAKE MY OWN SLIME RECIPES AND FROM THERE SLIME RECIPES AND FROM THERE I JUST GOT HOOKED INTO IT I JUST GOT HOOKED INTO IT AND CONTINUED SELLING, POSTED AND CONTINUED SELLING, POSTED SOME SLIME VIDEOS ON MY OWN SOME SLIME VIDEOS ON MY OWN INSTAGRAM. INSTAGRAM. ANTEC AND IT JUST QUICKLY BLEW ANTEC AND IT JUST QUICKLY BLEW UP. UP. WITHIN THE FIRST YEAR I GAINED WITHIN THE FIRST YEAR I GAINED ALMOST ONE MILLION FOLLOWERS ALMOST ONE MILLION FOLLOWERS AND NOW WE JUST HAVE A FULL AND NOW WE JUST HAVE A FULL SLIME WAREHOUSE IN AUSTIN, SLIME WAREHOUSE IN AUSTIN, TEXAS, ALSO FILLING SLIME TEXAS, ALSO FILLING SLIME PACKAGES EVERY SINGLE DAY IS SO PACKAGES EVERY SINGLE DAY IS SO COOL. COOL. >> AND YOU TALKED ABOUT HOW YOU >> AND YOU TALKED ABOUT HOW YOU STARTED HIRING EMPLOYEES AS A STARTED HIRING EMPLOYEES AS A TEENAGER. TEENAGER. HOW WERE YOU ABLE TO BALANCE HOW WERE YOU ABLE TO BALANCE SCHOOL WORK AND BUSINESS ALL SCHOOL WORK AND BUSINESS ALL THE SAME TIME? THE SAME TIME? >> SO I GRADUATED HIGH SCHOOL >> SO I GRADUATED HIGH SCHOOL LAST YEAR AND IT WAS VERY LAST YEAR AND IT WAS VERY CHALLENGING BECAUSE WITH TIME CHALLENGING BECAUSE WITH TIME I WAS TAKING A LOT OF CLASSES I WAS TAKING A LOT OF CLASSES AND DOING EXTRACURRICULAR AND DOING EXTRACURRICULAR ACTIVITIES, BUT I FIGURED OUT ACTIVITIES, BUT I FIGURED OUT MY OWN SCHEDULE AND WAS ABLE MY OWN SCHEDULE AND WAS ABLE TO ASK MY TEACHERS IF I COULD TO ASK MY TEACHERS IF I COULD WORK ON MY COMPANY AND MY WORK ON MY COMPANY AND MY BUSINESS CLASS, AND THEY WERE BUSINESS CLASS, AND THEY WERE VERY FLEXIBLE ABOUT IT. VERY FLEXIBLE ABOUT IT. SO THAT'S HOW I WAS ABLE SO THAT'S HOW I WAS ABLE TO REALLY BALANCE IT. TO REALLY BALANCE IT. >> AT JUST 18 YEARS OLD, >> AT JUST 18 YEARS OLD, YOU ARE HONORED IS ONE OF YOU ARE HONORED IS ONE OF FORBES 30 UNDER 30 . FORBES 30 UNDER 30 . >> WHAT WAS YOUR REACTION WHEN >> WHAT WAS YOUR REACTION WHEN YOU GOT THAT NEWS? YOU GOT THAT NEWS? >> SO I REMEMBER THAT DAY >> SO I REMEMBER THAT DAY I WOKE UP AND I REMEMBER SEEING I WOKE UP AND I REMEMBER SEEING THAT EMAIL POP UP ON MY PHONE THAT EMAIL POP UP ON MY PHONE SAYING THAT I GOT RECOGNIZED. SAYING THAT I GOT RECOGNIZED. AS FOR STARTING UNDER THIRTY , AS FOR STARTING UNDER THIRTY , LYSTER AND FOR ME, BEING LYSTER AND FOR ME, BEING ON THAT LIST WAS JUST SO ON THAT LIST WAS JUST SO SURREAL AND ESPECIALLY AS BEING SURREAL AND ESPECIALLY AS BEING A YOUNGER TEENAGER, GOING INTO A YOUNGER TEENAGER, GOING INTO DOING A SIDE BUSINESS. DOING A SIDE BUSINESS. I THINK THERE WAS A LOT OF I THINK THERE WAS A LOT OF STIGMA BEHIND HIM NOT BEING STIGMA BEHIND HIM NOT BEING ABLE TO BE AN ACTUAL BIG ABLE TO BE AN ACTUAL BIG COMPANY THAT I WAS ABLE TO GROW COMPANY THAT I WAS ABLE TO GROW TO WHAT IS NOW. TO WHAT IS NOW. SO I WAS REALLY HAPPY THAT SO I WAS REALLY HAPPY THAT I WAS ABLE TO USE MY VOICE I WAS ABLE TO USE MY VOICE TO REPRESENT, YOU KNOW, YOUNG TO REPRESENT, YOU KNOW, YOUNG TEENAGERS WHO ARE STARTING TEENAGERS WHO ARE STARTING THEIR OWN BUSINESSES AND BE THEIR OWN BUSINESSES AND BE ABLE TO GET THAT AWARD ABLE TO GET THAT AWARD AND ACHIEVEMENT. AND ACHIEVEMENT. >> AND YOU TALK ABOUT USING >> AND YOU TALK ABOUT USING YOUR OWN VOICE TO BE ABLE YOUR OWN VOICE TO BE ABLE TO REPRESENT YOU'VE MADE IT TO REPRESENT YOU'VE MADE IT A MISSION TO INCLUDE A MISSION TO INCLUDE YOUR CAREER AND CULTURE IN YOUR CAREER AND CULTURE IN THE SLY MAKING PROCESS. THE SLY MAKING PROCESS. EXPLAIN HOW YOU'VE DONE THAT. EXPLAIN HOW YOU'VE DONE THAT. SO A LOT OF THE TIMES I LIKE SO A LOT OF THE TIMES I LIKE TO USE INSPIRATIONS OFF OF TO USE INSPIRATIONS OFF OF MY KOREAN CULTURE. MY KOREAN CULTURE. FOR EXAMPLE, ONE OF THE TIMES FOR EXAMPLE, ONE OF THE TIMES THAT I CREATED IT'S ALL GOING THAT I CREATED IT'S ALL GOING TO SLIME, WHICH A LOT OF PEOPLE TO SLIME, WHICH A LOT OF PEOPLE WHO ARE NOT KOREANS, THEY WOULD WHO ARE NOT KOREANS, THEY WOULD THINK IT'S FROM THE POPULAR THINK IT'S FROM THE POPULAR NETFLIX SHOW. NETFLIX SHOW. GOOD GAMES. GOOD GAMES. BUT I REALLY WANTED TO SHOWCASE BUT I REALLY WANTED TO SHOWCASE THAT. THAT. IT'S A VERY AUTHENTIC KOREAN IT'S A VERY AUTHENTIC KOREAN CULTURE SNACK THAT EVEN I USED CULTURE SNACK THAT EVEN I USED TO DO WHEN I WAS YOUNGER BEFORE TO DO WHEN I WAS YOUNGER BEFORE I HAD THIS PLATFORM. I HAD THIS PLATFORM. I WASN'T ABLE TO DO THAT. I WASN'T ABLE TO DO THAT. AND I'M REALLY HAPPY EVEN AND I'M REALLY HAPPY EVEN WITH SLIME. WITH SLIME. I CAN CHANGE IT UP IN A WAY I CAN CHANGE IT UP IN A WAY AND THEN SHOWCASE MY CULTURE AND THEN SHOWCASE MY CULTURE AS A YOUNG, SUCCESSFUL WOMAN OF AS A YOUNG, SUCCESSFUL WOMAN OF COLOR. COLOR. >> IN THE BUSINESS WORLD . >> IN THE BUSINESS WORLD . CAN YOU SHARE SOME TIPS FOR CAN YOU SHARE SOME TIPS FOR OTHERS WHO MIGHT HAVE A DREAM OTHERS WHO MIGHT HAVE A DREAM THAT THEY WERE TRYING TO CHASE THAT THEY WERE TRYING TO CHASE AS FAR AS BECOMING AN AS FAR AS BECOMING AN ENTREPRENEUR? ENTREPRENEUR? OF COURSE, I WOULD SAY TO MAKE OF COURSE, I WOULD SAY TO MAKE SURE LISTEN TO PEOPLE SURE LISTEN TO PEOPLE WHO HAVE EXPERIENCE AND WHO ARE WHO HAVE EXPERIENCE AND WHO ARE OLDER THAN YOU WHO ARE IN THIS OLDER THAN YOU WHO ARE IN THIS INDUSTRY, BECAUSE I WAS ABLE INDUSTRY, BECAUSE I WAS ABLE TO GAIN A LOT OF KNOWLEDGE TO GAIN A LOT OF KNOWLEDGE AND EXPERIENCE FROM MY MENTORS AND EXPERIENCE FROM MY MENTORS IF IT'S WORKING OUT AND IF IT'S IF IT'S WORKING OUT AND IF IT'S SOMETHING THAT YOU REALLY WANT SOMETHING THAT YOU REALLY WANT TO DO, CONTINUE DOING IT TO DO, CONTINUE DOING IT AND BELIEVE IN YOURSELF. AND BELIEVE IN YOURSELF. IF YOU LIKE, AND IT'S IF YOU LIKE, AND IT'S SUCCESSFUL, THEN IT'S GOING SUCCESSFUL, THEN IT'S GOING TO BE JUST GREAT FOR YOURSELF. TO BE JUST GREAT FOR YOURSELF. >> YOU'VE GOT TO GO FOR IT. >> YOU'VE GOT TO GO FOR IT. SOME GOOD ADVICE THERE BEFORE SOME GOOD ADVICE THERE BEFORE WE LET YOU GO. WE LET YOU GO. DO YOU HAVE ANY UPCOMING SLIME DO YOU HAVE ANY UPCOMING SLIME RESTOCKS OR PROJECTS THAT WE RESTOCKS OR PROJECTS THAT WE SHOULD BE ON THE LOOKOUT FOR? SHOULD BE ON THE LOOKOUT FOR? >> THIS IS , I GUESS WE COULD >> THIS IS , I GUESS WE COULD CALL A LONG TERM PRODUCT, BUT CALL A LONG TERM PRODUCT, BUT I'M GOING INTO COLLEGE NEXT I'M GOING INTO COLLEGE NEXT YEAR AND BALANCE THINGS, LINE YEAR AND BALANCE THINGS, LINE BUSINESS AND GOING TO COLLEGE BUSINESS AND GOING TO COLLEGE WOULD BE VERY DIFFICULT. WOULD BE VERY DIFFICULT. BUT I'M REALLY EXCITED TO TAKE BUT I'M REALLY EXCITED TO TAKE ON THAT CHALLENGE OF BEING ON THAT CHALLENGE OF BEING A STUDENT AND ALSO BEING AN A STUDENT AND ALSO BEING AN ENTREPRENEUR. ENTREPRENEUR. ALTOGETHER. ALTOGETHER. SO, YEAH, THAT WILL BE THE NEXT SO, YEAH, THAT WILL BE THE NEXT BIG PROJECT I'LL BE WORKING BIG PROJECT I'LL BE WORKING ON . ON . >> ALL THE BEST TO YOU JUNGLING