By the Numbers: Black Friday sales

A look at the numbers behind high Black Friday sales despite inflation and other economic concerns.
1:19 | 11/29/22

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Transcript for By the Numbers: Black Friday sales
 ONLINE BLACK FRIDAY SALES HIT AN ALL-TIME HIGH, KICKING OFF A SOLID START TO THE HOLIDAY SHOPPING SEASON. DESPITE INFLATION AND OTHER ECONOMIC CONCERNS, HERE IS A LOOK AT HOW MUCH WE HAVE SPENT BY THE NUMBERS. 9.12 BILLION DOLLARS, THAT'S HOW MUCH ONLINE SHOPPERS SPENT ON BLACK FRIDAY. THAT IS A RECORD, AND MORE THAN 200% FROM LAST YEAR ACCORDING TO ADOBE ANALYTICS WITH A TRACK SALES ON RETAILERS WEBSITES. ONLINE SALES FOR ELECTRONICS SPIKED 221% ON FRIDAY, COMPARED TO AN AVERAGE DAY IN OCTOBER. OTHER DRAWS FOR TOYS AND EXERCISE EQUIPMENT. BARGAIN SHOPPING HUNTERS BY 12% MORE PER YOU -- ANOTHER 11 BILLION DOLLARS IN ONLINE SALES, THAT'S IN THE FORECAST. ADOBE EXPECTS NEARLY 35 BILLION DOLLARS WILL BE SPENT ONLINE BETWEEN THANKSGIVING AND TODAY. THESE NUMBERS DO NOT EVEN INCLUDE THE 67% OF BLACK FRIDAY SHOPPERS, THAT THE NATIONAL RETAIL FEDERATION SAY HIT THE STORES IN PERSON. RECORD SPENDING EVEN AS 60% OF AMERICANS SAY THAT THE ECONOMY IS IMPACTING THEIR SPENDING PLANS, POSSIBLY CONNECTED TO THE ECONOMIC WORRIES. BY NOW, PAY LATER ORDERS, ANALYSTS SAY THAT THOSE ECONOMIC CONCERNS HAVE RETAILERS RACING MORE THAN E

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