Transcript for By the Numbers: Black Friday sales
ONLINE BLACK FRIDAY SALES HIT
AN ALL-TIME HIGH, KICKING OFF A
SOLID START TO THE HOLIDAY
SHOPPING SEASON.
DESPITE INFLATION AND OTHER
ECONOMIC CONCERNS, HERE IS A
LOOK AT HOW MUCH WE HAVE SPENT
BY THE NUMBERS.
9.12 BILLION DOLLARS, THAT'S
HOW MUCH ONLINE SHOPPERS SPENT
ON BLACK FRIDAY.
THAT IS A RECORD, AND MORE THAN
200% FROM LAST YEAR ACCORDING
TO ADOBE ANALYTICS WITH A TRACK
SALES ON RETAILERS WEBSITES.
ONLINE SALES FOR ELECTRONICS
SPIKED 221% ON FRIDAY, COMPARED
TO AN AVERAGE DAY IN OCTOBER.
OTHER DRAWS FOR TOYS AND
EXERCISE EQUIPMENT.
BARGAIN SHOPPING HUNTERS BY 12%
MORE PER YOU --
ANOTHER 11 BILLION DOLLARS IN
ONLINE SALES, THAT'S IN THE
FORECAST.
ADOBE EXPECTS NEARLY 35 BILLION
DOLLARS WILL BE SPENT ONLINE
BETWEEN THANKSGIVING AND TODAY.
THESE NUMBERS DO NOT EVEN
INCLUDE THE 67% OF BLACK FRIDAY
SHOPPERS, THAT THE NATIONAL
RETAIL FEDERATION SAY HIT THE
STORES IN PERSON.
RECORD SPENDING EVEN AS 60% OF
AMERICANS SAY THAT THE ECONOMY
IS IMPACTING THEIR SPENDING
PLANS, POSSIBLY CONNECTED TO
THE ECONOMIC WORRIES.
BY NOW, PAY LATER ORDERS,
ANALYSTS SAY THAT THOSE
ECONOMIC CONCERNS HAVE
RETAILERS RACING MORE THAN E
This transcript has been automatically generated and may not be 100% accurate.